Benefits of Direct Selling

Benefits of Direct Selling / Network Marketing



Direct Selling is new age socialist system of supply chain management through which product/services reaches to customer through consumers & same persons enjoys the product/services and earn in refering same to others.

Benefits of Direct Selling to Manufacturers/ Marketing Companies 

• Increased ROI on marketing efforts due to which Direct selling is the best way to tap New markets with low investment.
• Increased brand loyalty of customers.
• Less capital investment required.
• Effective in gaining the initial interest and attention of prospective customer – personal touch.
• Particularly effective in the marketing of low-cost consumer goods or products insufficiently known: new products, technically complex products, etc.
• Unique competitive srategy.
• Less cost of sdvertisement.
• Not required specilased Sales force.
• Less misuse of brand image.
• Lesser piracy.

Benefits to the economy & state

• Network marketing is part of organized retail so it create more revneue for state.
• Less pirated & duplicate products in market.
• More employment opportunities.
• Develops enterprenuership.
• Create micro channels for distribution of goods & services.

Benefits to the Direct Sellers

• Conveinient & flexible earning opportunity to business.
• Flexible working hours.
• Possibility to establish and to run own business at minimum cost & lesser risk.
• Passive income.
• Traning & support available from company.
• Opportunity to choose from several options which is not avaiable in job.
• Family members/friends can become business partners.
• No formal qualification required.
• More earning with increased efforts. 

Benefits to the Consumers 

• Opportunity to use the best available products at globe.
• Guaranteed sales & services with proper refund policy.
• Direct contact with manufacturer /marketing company
• Flexible buying hours

Benefits to the Society

• Increased entrprenuership.
• No gender, age, ethnicity and disability discrimination.
• Globalization

-Dr.Ashish Rohatgi

Global Network Marketing Business Coach

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