As a coach or knowledge giver…
If you sell “dreams” packaged in substandard products using hype, you’ll attract fools with unrealistic expectations.
When you sell a “journey” that demands commitment, action taking and skill building, delivered as “world class” products, you’ll attract the achievers.
This is a long term game. Not some get rich quick scheme.
People today are smart enough to see through your marketing.
Get real.
Deliver the goods.