If you are planning to join a Network Marketing company
you must read this article by India's most trusted Network Marketing Business
Coach -Dr.Ashish Rohatgi
What one should check before Joining a
Network Marketing Company.
Network Marketing ,Multi-Level Marketing
(MLM) or Direct Selling is
a system of supply chain management for distribution of goods & services.
In this system consumer who uses the products & like it refer to its peers
& those referrals become part of his team and known as "down-lines"
.All consumers / distributors get their remuneration through
determined payout plan.
As this concept is really powerful so some
of the criminal minds create "Ponzi Schemes" for duping the
consumers in name of this industry. These false ponzi schemes are also known as
"Pyramid schemes”. So if anyone is planning to join a legitimate
Network Marketing company should learn about this industry.
As in Network Marketing Goods or Services
moved to end consumers so this process generates "money" whereas
in "Pyramid scheme" money received from new distributors distributed
in old distributors so this process do only do "money rotation."
So if you analyzing a Network
Marketing company as a sincere career option you must know that company should
work on concept of "money generation" not on "money
rotation." So for the same purpose one must be aware about the DIRECT
SELLING LAWS of his/her respective country.
Once you know that company is Legitimate in
your country then should check the following points so that once you start
building your business should not look back.
1.Study - The Track Record of the Company
Network marketing is a sincere business for generations so you must
research about the company. Following point must be checked about the company.
You can check this information through various modes like Internet,
Newspapers,Magazines etc.
- Time - First of all check how long the company is
become part of the industry.Check its reputation in market.
- Objective - Check why owners of the company
started this company.You must know their intent means are they willing to
sell products for which they started a network marketing business or they
intended to run a network marketing company for which they just grab the
products available in the market.During this process you must know about
the founders of the company.
- News - You must know about the industry
sentiments towards the company.For this you search several Websites
/Blogs/You Tube Videos etc.
- Ethics - You must know is company delivering
the things they are committing to people.For this purpose you should
contact the old distributors from other teams also check the legal cases
on company.If there are more cases on company it means that company is not
able to fulfill the things they promised to several people.But remember
that No case doesn't means that company is pure & legitimate.
2.Study - The Products Line of the Company
Products are the Lifeline of any Network marketing company.So you
must know about the products of the company.
- Industry -You must know in which industry
Products are participating.Also know whether the products are only
participating or leading from the front.
- Price - There is nothing called cheaper or
expensive .You must check the price of the products are they Over valued
or Value for money.
- Unique - You must check whether products are
very much similar to other companies products or unique. Also product must
fulfill the market demand.
3.Study -The Marketing Plan of the Company.
Network Marketing is a
performance based industry where one can earn according their talent &
efforts invested. But before Joining a company you must have a knowledge about
the Types of "Payout Plans" in Network Marketing Industry.
Most popular & successful plans are
of following types :
- Generation /Level Plans – These are
the most popular & oldest form of Marketing plan in Network marketing.
In this type of of marketing plan a fixed percentage is distributed at
each level. And people at senior rank earn differential amount. In such plans
Unlimited amount of income is possible.
- Binary Plans – As the name
suggests in this type of plan only 2 teams needs to be created in left
& right. In this type of plan there is a periodic capping of amount.
- Hybrid Plan – This is a
combination of Binary & generation plans.
Things to be remember while analyzing the
marketing plan -
- When you are
Studying the Marketing plan of the company make sure that marketing plan
should be profitable for both –Company and its distributors.
Because in this condition only the business can be long term and
sustainable.
- Understand
completely the all type of Incomes Company is giving along with all type
of restrictions into it. Understanding the restrictions & compulsory
buying points are most important. As in current era of Internet
Selling based Network Marketing Plans are becoming outdated.
Understand the cancellation, return & refund policies of the company.
- Understand
the payout release format & formalities.
- As now
business is becoming global so understand that company marketing plan is
running at local level or you can Play BIG at global level.
4.Study – The IT Infrastructure of the
company
Now the source of information moved from individual
level to technology. So completely study about the the technical marketing
tools provided by the company so that you can promote your business into unseen
markets through social media platforms or personal links.
When you study all the above mentioned points
then you must understand that No company is Best if it is not compatible
for you.Means the the Business opportunity must suits to your Talent &
goals.
Also the one important point is the person
with whom you are “Signing In” .
Also your business will be start from you and
you are definitely not going to depend n him/her but a good mentor can take you
to new heights towards fulfilling your dreams.
Once you decide to join a company then –
- Set your
goals with timeline.
- Achieve &
train others to do the same.
Best of Luck from Dr.Ashish Rohatgi.
